The world of media and entertainment is drastically different from a decade ago. New technologies such as 8K video, virtual reality, and digital special effects are changing the way we produce and enjoy media. However, these changes also present huge data management challenges for media companies.
Media and Entertainment Data is Exploding!
Changes in how the media and entertainment industry generates and uses their digital assets has resulted in an explosion of data. Not only have camera capabilities evolved to capture higher resolution video and images, but the industry has also embraced new trends and innovations in content production that contribute to this astounding data growth.
With the shift from film to digital, and now high-resolution to 4K, 8K, and even 16K video, increased resolution and frame rates mean that file sizes are multiplying. In addition, multi-camera content capture has also become much more widely used, especially for virtual reality video. More hours of footage per hour of movie are captured now in higher resolution than before.
According to a 2016 study, several petabytes of storage may be required for a single stereoscopic digital movie at 4K resolution. By the next decade, total video captured for a high-end digital production could be hundreds of petabytes, approaching one exabyte.
This high volume of data has driven media companies to migrate workloads to public cloud. Overall cloud storage for media and entertainment is expected to grow about 25 times between 2015 and 2021 (4,826 PB to 130,152 PB).
Secondary Storage Challenges of Media and Entertainment
The majority of digital assets in media and entertainment reside in archive, where it is rarely touched but needs to be readily accessed for special events, news, or marketing.
Traditionally, the media industry has utilized tape archives for their digital assets. However, new generations of tape are released, older generations become obsolete. This means that archivists are forced to migrate their entire archives every few years—which can cost millions of dollars—or risk losing all of their data.
Without a better long-term archive solution, a generation or more of films could be lost.
What Does the Media and Entertainment Industry Need in a Data Management Solution?
Media and entertainment companies need storage capacity for petabytes of data and beyond, plus modern backup and archive capabilities built for massive unstructured data. The following features are key to a modern data management solution for the media and entertainment industry:
- Scale-out architecture enables media companies to add capacity to their existing infrastructure more easily and keep data within the same system, eliminating silos.
- Policy-driven workflows for backup and archive streamline data management and automatically protect data with less administrator effort.
- Automatic cloud-tiering enabled through policy-driven workflows easily archives digital assets for long-term, cost-effective storage in public cloud.
- Search to restore allows administrators to quickly locate and retrieve any file, directory, or system.
Read more about our backup and archive features in our Consolidated Backup and Archive Solution Guide.