Are You on a SyncIQ Treadmill?
For data-centric organizations, unstructured data growth is a real problem. Finding the budget, people, and physical space for all that storage is getting harder and harder. And protecting that data is a growing problem, too. As your primary NAS footprint grows, your storage vendors will tell you that backups at that scale are “impossible”. If you want to protect that data, they tell you, the only option you have is replication. If you are a Dell/EMC Isilon customer, their answer to your backup problem is replication using SyncIQ.
Of course, using replication is an opportunity for them to sell you more – more nodes, more disk, more footprint, more licensing. They don’t actually try to solve the underlying problem because they’d rather sell you more stuff and they can’t do backup at scale. Instead, they pretend that replication is actually backup and that you have no choice but to buy twice as much of everything.
It’s a good strategy – for them. For you, it means buying more Isilon – surrendering more rack space to hold those new nodes and locking yourself ever deeper into their ecosystem – whether it actually solves your business needs or not. Even if they give you SyncIQ at no cost, it’s a long way from being free. And constant data growth means this hardware expansion treadmill just gets faster and faster, making it harder for you to keep up while costs skyrocket.