Chris Jones

Recent posts by Chris Jones

3 min read

Rethinking How Vendors Engage with Customers

By Chris Jones on August 26, 2015

A few years ago, I read a Google-sponsored study about the B2B sales process. What jumped out was a stat that the typical B2B buyer is more than HALFway (57 percent) through their buying journey before they engage with vendors.

Topics: Industry Trends

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